SAN BENEDETTO SLEEK SPECIAL EDITION
The Goals of this universitary project were:
Increase the source of business, consolidate Brand identity through an exclusive and innovative packaging
Increase the level of relevance of the brand through a message of modern and contemporary design linked to a young world
Increase the level of memorability and desirability of the product against the competitors.
A tribute to a 100% Italian company, with its pride of being Italian, creating a sleek for all the seasons. the design pack must transmit and be characterized by:
unique thematic interpretation, Emotionality, and catch-attention, energy, vitality, taste, differentiation vs. competitor (Estathè / lipton / nestea)