PACKAGING

SAN BENEDETTO SLEEK SPECIAL EDITION

The Goals of this universitary project were:

Increase the source of business, consolidate Brand identity through an exclusive and innovative packaging

Increase the level of relevance of the brand through a message of modern and contemporary design linked to a young world

Increase the level of memorability and desirability of the product against the competitors.

Themes:

A tribute to a 100% Italian company, with its pride of being Italian, creating a sleek for all the seasons. the design pack must transmit and be characterized by:

unique thematic interpretation, Emotionality, and  catch-attention, energy, vitality, taste, differentiation vs. competitor (Estathè / lipton / nestea)

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